Privacy Policy
Last updated: January 2025
Big Heart ABA Virginia ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.
Information We Collect
We may collect information about you in a variety of ways, including:
- Personal Data: Name, email address, phone number, mailing address, and other similar contact information you voluntarily provide when filling out forms or contacting us.
- Health Information: Information about your child's diagnosis, treatment needs, and insurance coverage necessary to provide ABA therapy services.
- Usage Data: Information about how you access and use our website, including your IP address, browser type, and pages visited.
How We Use Your Information
We use the information we collect to:
- Provide, operate, and maintain our ABA therapy services
- Respond to your inquiries and provide customer support
- Process insurance verification and billing
- Send you information about our services
- Comply with legal obligations
- Improve our website and services
HIPAA Compliance
As a healthcare provider, we are committed to protecting your health information in accordance with the Health Insurance Portability and Accountability Act (HIPAA). We maintain appropriate administrative, technical, and physical safeguards to protect the privacy and security of your protected health information.
Disclosure of Your Information
We may share your information in the following situations:
- With Service Providers: We may share your information with third parties that perform services for us, such as billing and insurance processing.
- For Legal Purposes: We may disclose your information when required by law or to protect our rights.
- With Your Consent: We may share your information with your consent for purposes not described in this policy.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to analyze website traffic, measure advertising effectiveness, and improve your browsing experience. Specifically, we use:
- Google Analytics (GA4): We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as pages visited, time spent on pages, and general geographic location. This data helps us improve our website and services. Google Analytics uses cookies to collect this information. You can learn more about how Google uses data at Google's Privacy & Terms.
- Google Ads: We use Google Ads conversion tracking and remarketing cookies to measure the effectiveness of our advertising campaigns and to show relevant ads to people who have previously visited our website. These cookies allow Google to display our ads on other websites you visit across the Internet. You can opt out of personalized advertising by visiting Google Ads Settings.
- Google Tag Manager: We use Google Tag Manager to manage the above tracking scripts. Google Tag Manager itself does not collect personal data, but it enables other tags that may do so.
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, blocking cookies may affect your experience on our website. You may also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Security of Your Information
We use administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Your Rights
You have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion of your information
- Opt-out of marketing communications
Contact Us
If you have questions about this Privacy Policy, please contact us at:
Big Heart ABA Virginia
Email: admin@bigheartva.com
Phone: (571) 250-9442